After several years of absence, the American snow boot specialist brand UGG launched in Taiwan this year, and the official website has garnered widespread acclaim from consumers. The driving force behind it is a team specialized in planning and deploying AWS cloud services. Netron , the digital solutions provider Flyelephant, and Sanor, the authorized UGG distributor in Taiwan, collaborate to unveil the secrets of corporate transformation, cloud migration, and the critical role of website performance optimization and e-commerce cybersecurity solutions in ensuring a secure and efficient online shopping experience.

From China Airlines, Shopee, Eslite, to Carousel Auction… The potential crisis of personal data breaches on e-commerce platforms has become an undeniable concern in 2023. The Digital Development Department stated in April that, since the beginning of 2022, they have received reports from 74 e-commerce entities under their jurisdiction. Subsequently, they have conducted a total of 7 administrative inspections, requiring 5 of them to implement necessary improvements within a specified timeframe. This indicates that the leakage of personal information on e-commerce platforms has emerged as a significant operational risk for industry players.

However, operating an e-commerce platform with a membership system and transitioning data to the cloud for backup has become an essential step for virtually every brand in digital transformation. With the increasing threat of cybersecurity crises in this era of rapid change, how can brands accelerate their digital transformation while simultaneously ensuring a secure and trustworthy service experience for consumers? This includes both optimizing website performance and implementing cybersecurity solutions to protect customer data.

Netron CEO Lee Shang-Hsiu: Rising Cybersecurity Threats and Unexpected High Traffic Hindering Smooth Transactions - All Addressed with AWS for E-commerce Cybersecurity Solutions and Website Performance Optimization.

The initiation of trilateral collaboration began with Netron assisting Flyelephant in integrating AWS product services, enabling the project to leverage Magento's secondary development capabilities. By combining various AWS services, they crafted a stable, fast, and exceptional e-commerce website experience with a focus on website performance optimization and robust cybersecurity solutions.

In the early stages of the project, Netron and Flyelephant jointly chose AWS as the solution for planning and deploying cloud services. 'AWS offers a wide range of flexible services, aligning well with the scenarios envisioned by Netron,' said Lee Shang-hsiu, CEO of Netron. As a leading brand in the cloud services domain, AWS provides over 200 categories of cloud computing services, spanning computation, storage, networking, security, databases, and more, with solutions tailored to diverse industries and clients worldwide.

Li Shangxiu further explained, especially in terms of security, AWS includes measures such as S3, RDS, ACM, ensuring server-side encryption and the security of sensitive data in databases. In addressing the paramount concern of operational efficiency for e-commerce platforms, AWS also provides solutions like EC2 and ELB to enhance website performance optimization and the user experience.

For example, in the case of an e-commerce platform encountering a buying frenzy with a sudden surge in high traffic, the system needs to automatically scale up or identify malicious traffic to ensure that user experience remains unaffected. This capability is crucial for providing a seamless purchasing experience even during peak seasons, emphasizing both website performance optimization and e-commerce cybersecurity solutions in the face of rising threats.

When customers encounter issues, they can directly connect with specialized engineers instead of going through customer service or waiting for referrals. Our 24/7 technical support service is highly favored in the market for seamless maintenance and operation.

In terms of software, leveraging the flexibility of cloud computing, Netron has successfully empowered its customers, allowing them to rapidly adjust service specifications according to real-time needs. This not only enhances the consumer experience but also represents the most efficient and effective business approach for the brand. As part of this, website performance optimization and cybersecurity solutions are critical to ensuring smooth operations and user satisfaction.

Choosing the right software service is just the first step for electronic brands. Netron's personalized customer support sets it apart as a major advantage highly favored by many clients. Unlike most cloud solution providers where brands have to rely on customer support for issue resolution, Netron goes the extra mile by having AWS-certified engineers on standby, ready to address and promptly resolve customer issues in real-time.