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Late nights on Civic Boulevard have become especially lively in recent years, making it a top choice for young people to meet up and dine out. Among the many hotspots, Luigi Power Company stands out as one of the most renowned, quietly going viral on social media and becoming one of Taipei's most popular yakiniku restaurants in the Eastern District.
"I just wanted to create a restaurant I truly love and find people who genuinely appreciate the food to share it with," said Wu Junjie, Chairman of Luigi. When discussing the brand's philosophy and secrets to success, Wu, a professional chef by training, emphasized the importance of what customers actually experience on their plates and their overall satisfaction with the service.
With technological support from Netron Information Technology and WishMobile, Luigi has successfully embarked on its digital transformation journey while maintaining an excellent user experience. This achievement has made it a role model in Taiwan's restaurant industry.
Luigi Dining Group boasts an annual growth rate of 65%, surpassing the industry average by at least three times.
Luigi Dining Group has rapidly evolved from a single brand into a diversified dining portfolio in recent years, spanning yakiniku, hot pot, and dessert brands. It has become a rising star in Taiwan’s restaurant industry. As of 2024, Luigi has established 28 outlets across Taiwan and successfully expanded to Hong Kong with the launch of "Luigi Power Company Hong Kong Plant," gradually earning its reputation as a Taiwanese pride in the international market.
According to 2024 data from CRIF Taiwan, the average annual growth rate of Taiwan’s top 10 restaurant companies in 2023 was 21.59%. In contrast, Luigi achieved an astonishing 65% growth—triple the market average. Behind this impressive performance lies Chairman Wu Junjie’s distinctive brand philosophy, coupled with the company’s focus on digital strategies.
Unlike the growing reliance on centralized kitchen models in the restaurant industry, Luigi continues to uphold its commitment to craftsmanship by preparing fresh ingredients on-site daily. From cutting meats to cooking dishes, Luigi ensures every plate meets the highest "artisan" standards.
However, Luigi's quality-focused business model does not overlook the importance of efficiency. To address the challenges of managing multiple outlets and complex processes, Luigi leverages digital tools to streamline operations, enabling the team to focus on enhancing the customer experience.
Behind the series of successful services and digital transformation is the solid support of Netron Information Technology.
Luigi's digital transformation journey has been propelled by the dual support of Netron Information Technology and WishMobile.
"Our core value is to grow alongside our clients," said Wu Bingjun, General Manager of Netron Information Technology. By leveraging flexible and customized services, Luigi has efficiently managed the expansive operations of multiple brands and outlets during its rapid expansion, all while maintaining innovation and market competitiveness.
Netron Information Technology is renowned for its 24/7 technical maintenance services, with well-known airlines among its clientele. For Luigi, Netron implemented the Amazon Q platform, built on AWS infrastructure, to support fundamental processes such as computation and analysis. The solution also features a highly secure membership system, ensuring multiple layers of data protection for customers during registration. This robust foundation supports Luigi's long-term growth.
For example, the system is designed to remain stable under high-load conditions. During promotions or peak traffic periods, when the membership system faces heavy demand, Netron can swiftly reallocate resources to prevent system lags or service disruptions. In emergencies, clients can quickly connect with engineering partners to resolve issues promptly, minimizing downtime and safeguarding operations.
Wu Bingjun, General Manager of Netron Information Technology, highlighted that their 24/7 technical maintenance services enable brands to build highly secure membership systems with greater agility and efficiency, laying a solid foundation for long-term growth.
Driven by a craftsmanship spirit, Luigi has not overlooked the importance of digital transformation and membership management.
Wishmobile designed an intelligent membership system for Luigi, assisting in its digital transformation and precision marketing, while providing members with a fresh and engaging consumer experience. For example, through the "Marketing Spin" feature, customers who complete specific purchases have a chance to win various rewards, including coupons and special dishes. The gamified design enhances customer participation and boosts the brand’s appeal.
"This not only provides an element of surprise but also collects a wealth of valuable customer behavior data," said Xu Zixuan, CEO of Wishmobile. By analyzing data from the Marketing Spin, the system can categorize different types of members and manage tags related to their consumption frequency, preferences, and purchase history. This helps Luigi design more effective marketing strategies.
Wishmobile also places a strong emphasis on the system's usability, which is especially important for the busy restaurant industry. Wu Junjie pointed out that working with Wishmobile, "From the introduction to the completion of the new membership system, it only took three and a half months, and the feedback from the team has been great. The usability and ease of operation of the system are critical. If it’s not user-friendly, it won’t help the business and may even increase the workload for staff."
Xu Zixuan, CEO of Wishmobile, stated that Wishmobile has helped many brands build apps, websites, and LINE integrations. By developing marketing technology and data analytics applications, Wishmobile assists brands in implementing effective membership loyalty management.
One of Wishmobile's secrets, according to Xu Zixuan, is simplifying complex operations: "In the past, menu functions were very complicated, requiring many steps to complete a task. Now, we automatically calculate and directly design the labels, inspiring customers to easily operate the system and quickly identify first-time buyers or customers who meet specific monthly spending thresholds."
However, achieving intelligent labeling is no easy task. "If there are 100 labels and 20 of them are frequently used, calculating those 20 can be quite resource-intensive. But with the help of Netron Information Technology, we can more effectively pre-calculate different customer segments."
The successful collaboration between Luigi, Netron Information Technology, and Wishmobile showcases the tremendous potential of digital transformation in the restaurant industry. As technology continues to advance, Luigi's success story will serve as a model for more brands undergoing digital transformation, opening up new possibilities for sustained business growth.
Article link：https://www.cw.com.tw/article/5133418
